Facebook is a double-edged sword for many of us who are both Facebook advertisers and Facebook users, especially when it comes to privacy and advertising.
Last week, Facebook once again changed how they determine which ads are most relevant to Facebook users. Now, they’re not just learning about your interests through the things you click and like within Facebook, they’re also tracking the sites that you visit outside Facebook.
As I mentioned in our last post, we’ve been using the Foundation framework to develop responsive designs for some of our clients’ websites. Even for complex catalog sites, responsive design is an effective way to support users across multiple platforms, whether visitors are browsing your site from a full size monitor, tablet, or smartphone.
Take a look at this new CMC3 site we’ve just launched for Tompkins Industries—a company based in Kansas, which provides a range of hydraulic adapters and fluid power products. We’ve used a responsive design and updated the look and feel of the site to improve overall usability and make it even easier to find the specific product you need.
We’ve talked before about responsive design and the need for websites to look good on a range of devices from full size monitors, to tablets, to smartphones. Until recently, we generally thought that for complex sites and catalogs, a mobile-specific, slimmed-down version of a site that was easy to navigate and quick to respond was still the best approach.
But as web technologies evolve, we’re constantly re-evaluating our processes. The availability of high-quality grid frameworks like Bootstrap and Foundation have provided us with powerful new development tools. And the capabilities of modern web browsers, including those on mobile devices, made us firm believers that responsive design is the most efficient and effective way to support website users across multiple devices.