Strategy & Consulting
If every company is different, why are so many strategies the same?
With over 10 years experience working with mid-market B2B companies, we know a lot about what works and what doesn’t. And one of the most important things we know, is that every company is different. That’s why we don’t propose cookie-cutter solutions, but rather listen to you, your needs, and the needs of your audience.
Planning With Intent
Every project we work on begins with getting answers to three basic questions:
1. Who are we trying to reach? (Audience)
2. What information do they want or need? (Content)
3. What do we want them to do? (Action)
Audience. Content. Action. The three essential components when designing any site. And the first three questions we’ll ask you. Answers are required.
This is how we’ll start on your site. And how we will focus every subsequent development project on your site: Who, what, how?
Once we know these answers, we can determine the right tool to use to build your site, the right strategy for developing content, the features to include, and the right kind of campaign to market and promote your site. Determining, with you, the most efficient use of your budget, time and resources.
And because a website is never really finished, we always look beyond the next release. We plan for iterative development—phase 2, phase 3, and beyond—developing key metrics, and utilizing on-site reporting and site traffic analytics to track and measure activity, and consequently to learn and adapt.
We help you make sense of the data your site generates to maximize current ROI and site effectiveness and to inform strategic planning for the future.